What is Klout? How to Assess Social Media Influence

by wamda, September 6, 2011

The Online Project's tutorial reveals how Klout works to rank your social media influence, and critically assesses where and when the Klout algorithm adds value, and where it doesn't.

Summary

Klout calls itself the "measurement for your overall online influence," but what are they really trying to do? To understand Klout's goal, you have  to understand influence itself and  the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was  good.

But with companies joining social  media  sites by the tens of thousands, everyone got followed and eventually tricks, software and spam  accounts ran wild. Newcomers were able to create large  'followings' and social  media service clients couldn't  tell who was legitimate, and  who had purchased a great 'friend adder' software program. If we can't count on raw numbers to tell us who's popular online, then what can we do? Enter Klout.

 
topics
sales & marketing
Social Media
 
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