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Trends in Gaming in the Middle East Market: Alex Tho Seeth, Formerly of Travian Games [Wamda TV]
Alexander Tho Seeth of monetizer.com, a company that helps digital content companies enter the Middle East market, discusses why German game developer Travian first decided to create its first major game in Arabic, and how that move influenced the way that game development and digital content companies now view the region.
"The region is not per se made for partnership, but everybody is pushing, from Europe, from Asia, from the U.S., everyone wants in the region. The potential is huge," says Tho Seeth. Gamers looking to break into the market have to realize the importance of Arabic content, he says, and discusses how mobile gaming will evolve.
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