Founder of JadoPado Comments on Closure of Rocket Internet's Mizado [Wamda TV]

by Nina Curley,   September 2, 2012

Omar Kassim, Founder of Dubai-based online electronics store JadoPado, comments on why Mizado, a rival in the electronics e-commerce space built by Rocket Internet, recently closed down, and what that means for his strategy. It may have simply been a factor of high wages and low margins, he says. Meanwhile, JadoPado continues to succeed in the electronics online retail space with quick, consistent delivery, Kassim recently told Wamda.

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