- SPARK AN IDEA
- STARTING UP
- GROW YOUR BUSINESS
- LEADERSHIP & STRATEGY
- sales & marketing
most recent videos
most popular videos
Michael Trueschler of Citruss TV at CoE E-Commerce [Wamda TV]
He explains that it’s critical to realize that you cannot take a model from a place like Europe and impose it on the region. MENA has its own unique challenges and opportunities, even on a country to country basis, and thus new models are necessary to target MENA consumers accurately.
subscribe to Wamda newsletter
Do you know an entrepreneurial story that needs to be told?
Blog from your Wamda profile or tell us about it at email@example.com