Ain Media to Change Palestine's Typical Image in the Media [Wamda TV]

by Mariam Hamed, December 22, 2012

[Arabic]

Rushdi Sarraj and Yasser Mourtaja launched Ain Media a media and art agency in Gaza, while being incubated at Business and Technology Incubator (BTI). Ain Media differenciates itself by offering high-end quality content and transparency in an effort to boost the media field in Palestine, as it also offers other services like video filming, photography, design, short movies production, documentaries and training sessions.

Mourtaja says that the idea behind the startup came from the need to showcase the palestinian conflict from a different angle than the one being diffused on traditional media outlets, by producing creative content and stong videos and pictures. The team is fully aware of the competition in the local, regional and international market, but is betting on high quality content to stand out.

Sarraj mentions how the first stage of building the company was the hardest part, specially that the funding was very low in the beginning and was all used to buy one video camera to start working.

Ain Media is a model showcasing two entrepreneurs investing their creativity in good quality media to diffuse social issues and highlight many sides of the Palestinian communit through and eye (Ain in Arabic means Eye) monitoring the news.

Check the startup Facebook page here.