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Meet the Moroccan Winners of the Maghreb Startup Initiative
After a lengthy competition beginning this May, the Maghreb Startup Initiative 2012 announced its Moroccan winners during an awards ceremony on December 12th at the “Bibliothèque Nationale du Royaume du Maroc” in Rabat, Morocco.
From 325 applications and 37 semifinalists, 5 projects were selected as the most innovative finalists, to receive prizes from INTEL and Crédit Agricole du Maroc.
Entrepreneur Essaid Raoui took first place with his project ERDK, winning 50,000 MAD (~US $6000). ERDK is a new generation of solar water heater this is extremely efficient, lasts for 30 years, and is 40% cheaper than the equivalent amount of energy generated by diesel. Raoui announced during the awards ceremony that he registered more than three new patents while developing the project.
Tied for second place were entrepreneurs Ghafoor Elkttaoui and Zakaria El Khazzar, who won 45,000 MAD (~US $5300) each for their respective projects ProBatt and Verordi.
ProBatt is a battery protection solution for laptops that connects to a laptop charger to protect the battery from abrupt interruptions of charge as well as overcharging, which is harmful for battery life.
Verordi is a computer and electronic waste (e-waste) recycling solution. Given that a computer is 98% recyclable, Verordi is planning to deploy a B2B strategy to collect computer waste from professionals and companies and ensure the sale of components to specialized recyclers. This green project intends to position itself as the first treatment solution for computer and electronic waste. It's a good solution for e-waste issues, especially for companies renewing their hardware. The project hopes to create new job opportunities as well, as founder Zakaria plans to hire men who work in garbage dumps to assist with the dismantling process.
Third place went to Hicham Lakhtar, who won 40,000 MAD (~US $4700) for Fbiolak, a biotechnology startup specialized in fungal biopesticides. These biopesticides are adapted to growing conditions in Morocco, using a fungi isolated from a Moroccan biotope. Thanks to an innovative production process that can grow spores on local agricultural sub-products, it is possible to create highly efficient biopesticides at a low cost without generating liquid effluents that require specific treatment. Lakhtar has registered an international patent for Fbiolak in hopes of scaling it.
The final project awarded went to Anass Mchimcha, who won 30,000 MAD (~ 3500 USD) for Playcom, a videogame-based e-learning and advertising platform built for Facebook. According to its founder, it combines an efficient combination of videogames and neuro-marketing to create effective communication solutions.
Maghreb Start Up Initiative will become the "Moroccan Initiative Startup" in 2013
One important announcement was made at the end of the ceremony. M. Rida Lamrini, President of the Fondation du Jeune Entrepreneur (FJE - Young Moroccan Entrepreneur Federation), the implementer of the Maghreb Startup Initiative in Morocco, announced that the Maghreb Startup Initiative will be renewed each year in Morocco under the name of "Morocco Startup Initiative", an event that Wamda will continue to cover (see an interview with Lamrini below).
Pictures of the Maghreb Startup initiative awards ceremony:
Interview with Rida Lamrini, President of the Fondation du Jeune Entrepreneur (Young Moroccan Entrepreneur Federation), the implementer of the Maghreb Startup Initiative in Morocco:
Karim Jazouani is an independent web consultant based in Casablanca, Morocco. He has worked as the former North Africa Head Of Sales at Yahoo!, as the former marketing and communication manager of Menara.ma, and former co-host, radio columnist and creator of the #1 Moroccan radio show on web/IT/high-tech, as well as the founder of press release website @communiquemaroc. Previously, he worked for various digital companies in France and Morocco like Yahoo!, CBS Interactive, Glowria.fr, Diouda.fr, and Maroc Telecom. He graduated from the Paris XII University, and holds Masters degrees in management, coaching and e-marketing, and e-commerce, trade and sales. He’s also an extreme sports addict (longskate, bodyboard). You can find him on his LinkedIn page and on Twitter at @karimjazouani.
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