When Big Companies Fall, Entrepreneurship Rises

by Daniel Isenberg, April 2, 2013



This article is adapted from the original version which was published on the Harvard Business Review blog on March 18, 2013. 

When a whale dies, the 30-100 ton body — or "whale fall" — slowly, silently sinks to the ocean bottom where it becomes the wellspring of a complex new microcosm of seabed flora and fauna that can thrive for well over half a century. These new ecosystems with their hundreds of species from flesh-eating sharks to sulphur-metabolizing worms also include "innovative start-ups" — previously undiscovered new sea animals that have naturally selected to flourish in the unique ecosystem.

There are many ways that live "corporate whales" can cultivate entrepreneurship ecosystems — as investors with capital for ventures to grow, as customers who buy innovative products, or as marketing partners to give the small dynamic firms global reach. I am a big believer of the symbiotic necessity of large companies and entrepreneurial ventures living side by side: You simply cannot have a flourishing entrepreneurship ecosystem without large companies to cultivate it, intentionally or otherwise.

But one of the deep, dark secrets of the flourishing of entrepreneurship in parts of the world as diverse as India, Colorado, and Denmark has been "corporate fall" — the death or shrinkage of large corporate incumbents whose detritus feeds the entrepreneurship culture. We don't have far to look for current examples: Today Finland is witnessing an upsurge in entrepreneurship now in part because corporate giant Nokia is in the midst of shedding 10,000 high-quality jobs. As it happens, the "Nokia Bridge Program" is a socially minded strategy for both easing the pain of layoffs, and intentionally supporting the more talented.

A similar drama is taking place in aptly-named Waterloo Canada as RIM's BlackBerry smartphones have become overripe. Initially fueled by RIM's success, Kitchener-Waterloo's "Quantum Hub" is now being fed by its turbulent ups and downs, with thousands of highly trained people flooding the small region.

In India in the late 1970s, there was a similar story. Until 1977, IBM — in those days the first-choice mainframe supplier to governments, enterprises, and armies — operated freely in India. When the government passed a law requiring foreign companies to transfer 60% ownership to local shareholders, IBM's management said, "Not on my watch," and unceremoniously closed shop. The result? Thousands of IBM-trained Indian executives helped to feed the emergence of a number of young BPO services providers, and some started their own software companies. Whatever quips we might have heard about IBM's corporate bureaucracy, it has always been considered a premier training ground for computer sales, service, and engineering. As one local computer services start-up advertised, "IBM May Not Stay but IBM Talent is Here to Stay."

Another IBM story, different setting: Boulder, Colorado, that vibrant entrepreneurship ecosystem, continues to remain true to its rocky, turbulent past: Waves of downsizings of IBM in the past three decades (as recently as 2010) in the small Boulder community have been highly correlated with the burgeoning of this vaunted start-up community. As some have observed, "In the Boulder area, the early layoffs of talented IBM employees played a large role in supplying individuals to start ventures or to be hired by other start-ups." Ditto for Boulder's Storage Technology (which went bankrupt), as did Necton Bylinnium.

In 2008, financial services firms, primarily in and around New York City, dumped hundreds of thousands of people into the ranks of the unemployed (26,000 alone at Lehman Brothers). Lo and behold! New York City is undergoing an entrepreneurial revolution, now the second or third biggest deployment of venture capital in the world (depending on which mayor you believe, New York's Bloomberg or Boston's Menino).

"Corporate fall" is an important component of "entrepreneurship rise" (one component of many, it should be noted). What happens to entrepreneurship ecosystems when corporations fall? The reality is, they almost always adapt and grow in creative and novel ways. I make this observation fully cognizant of, and sympathetic with, the pain of being tossed out into the street, as so many people are when corporations fail, downsize, or restructure. The practical implication here is obviously not to encourage or applaud corporate death, just as recognizing the ecosystem renewal after a the loss of a whale is obviously not a call to go out and kill whales. But in an ever more complex and volatile world, business leaders and policy makers would be well served in allowing nature a little more rein in playing out its course.
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Daniel Isenberg is Professor of Management Practice, Babson Global, and founding executive director of the Babson Entrepreneurship Ecosystem Project. He is also the author of the forthcoming book, Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value (July 2013). 

 
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