- Fundraising & Support
- Sectors & Trends
Scaling & Growth
Marketing & Social Media
Infographics & data
most recent articles
most popular articles
Social media usage in the Middle East [Infographic]
Facebook is far and away the most popular social network in the Middle East, with 58 million users, around 18% of the total population of the Middle East, according to research compiled by by Go-Gulf.
The fact that 1 in 4 Facebook users come from Egypt might not be surprising, given its large population and the role that the platform played in the Egyptian revolution.
Yet user's preferences also vary by region; in the UAE, LinkedIn outperforms Twitter, perhaps since entrepreneurs and business-focused people represent a larger percentage of internet users there (note to viewers: the icons for LinkedIn and Twitter are reversed in the very last table on social media penetration by network).
Interestingly, slighly more of the region's population uses social media in English (48%) as opposed to Arabic (45%), most (68%) are between the age of 18 and 35, and, contrary to stereotype in the Middle East, most users are not commenting on politics on social media, but rather discussing music, films, their own communities, and sports. Perhaps this is because they are mostly between
Click here or on the infographic below to see the bigger image.
subscribe to Wamda newsletter
Do you know an entrepreneurial story that needs to be told?
Blog from your Wamda profile or tell us about it at firstname.lastname@example.org