Social media usage in the Middle East [Infographic]

by Ahmed Gabr, June 16, 2013

Facebook is far and away the most popular social network in the Middle East, with 58 million users, around 18% of the total population of the Middle East, according to research compiled by by Go-Gulf

The fact that 1 in 4 Facebook users come from Egypt might not be surprising, given its large population and the role that the platform played in the Egyptian revolution.

Yet user's preferences also vary by region; in the UAE, LinkedIn outperforms Twitter, perhaps since entrepreneurs and business-focused people represent a larger percentage of internet users there (note to viewers: the icons for LinkedIn and Twitter are reversed in the very last table on social media penetration by network).

Interestingly, slighly more of the region's population uses social media in English (48%) as opposed to Arabic (45%), most (68%) are between the age of 18 and 35, and, contrary to stereotype in the Middle East, most users are not commenting on politics on social media, but rather discussing music, films, their own communities, and sports. Perhaps this is because they are mostly between 

Click here or on the infographic below to see the bigger image.

Infograph

 
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