Upcycling Saudi women out of poverty: A look at Trochet [Wamda TV]

by Maya Rahal,   July 28, 2013


During Wamda’s Mix N’ Mentor Riyadh, we chatted with Diana Rayyan, the founder of Ateeq, a social entrepreneurship startup that earlier this year launched its first initiative, Trochet, to support women in need in Saudi Arabia.

The name "Trochet" is made of two words "trash" and "crochet"; the project gathers recycled plastic bags and sends them to women in need to knit or crochet them to produce creative designs and products like coasters, bean-bag chairs, pillows, or even new bags. Trochet then sells the products and uses the money to support the women.

"Both the women we work with and the clients are hesitant to use plastic waste bags, but after witnessing how much people got excited about the products during our launch event, the hesitation disappeared and now we have a growing community of women and clients that is growing every day," says Rayyan.

Check out the short interview above to learn more about how Ateeq is “upcycling” others’ trash and supporting the community.

Commentswith facebook
Commentswith Wamda
Sign in  to leave a comment
Not a member yet!
register now
Miled Drum , Sun 20.04.2014
Part of a class I am taking involves this particular subject and I am researching for information to use in an upcoming report. Your post is really helpful; do you have any others on this topic?
Daniel Olson
Miled Drum , Thu 10.04.2014
This is a well written article on this subject. I have been looking at starting a new business and this is valuable information to help me in my decision. Thank you.
Harley Original Pillow