Upcycling Saudi women out of poverty: A look at Trochet [Wamda TV]

by Maya Rahal,   July 28, 2013

[Arabic]

During Wamda’s Mix N’ Mentor Riyadh, we chatted with Diana Rayyan, the founder of Ateeq, a social entrepreneurship startup that earlier this year launched its first initiative, Trochet, to support women in need in Saudi Arabia.

The name "Trochet" is made of two words "trash" and "crochet"; the project gathers recycled plastic bags and sends them to women in need to knit or crochet them to produce creative designs and products like coasters, bean-bag chairs, pillows, or even new bags. Trochet then sells the products and uses the money to support the women.

"Both the women we work with and the clients are hesitant to use plastic waste bags, but after witnessing how much people got excited about the products during our launch event, the hesitation disappeared and now we have a growing community of women and clients that is growing every day," says Rayyan.

Check out the short interview above to learn more about how Ateeq is “upcycling” others’ trash and supporting the community.

 
Commentswith facebook
Commentswith Wamda
Sign in  to leave a comment
Not a member yet!
register now
Ali Ali , Mon 21.07.2014
Wow, it was great, because a lady from poverty and become a successful women with her hard work it will be a lesson to all the women. I appreciate you and thanks to WAMDA for your valuable post. Please post this types of post because it will encourage the generation.
bulding windows 8
 
 
Miled Drum , Thu 17.07.2014
There are a lot of blogs and articles out there on this topic, but you have captured another side of the subject. This is good content thank you for sharing it.
Swiss made replica watches
 
 
Miled Drum , Thu 17.07.2014
Sometimes it is so hard to find good and useful posts out there when doing research. Now I will send it to my colleagues as well. Thank you for being one of them.
Ear Training HQ
 
 
Alicia Yawe , Thu 17.07.2014
Awesome video.
buy twitter retweets
 
 
Miled Drum , Thu 17.07.2014
We are currently working on a college paper and we have been exploring your blog for a few hours. Thank you for your post it proved helpful for us.
Armishaws Removals
 
 
load more