Entrepreneurship: the Steve Jobs way.

by Kayes Mahmud, January 2, 2013

Steve Jobs

Steve Jobs is one of the greatest entrepreneur and CEO in contemporary history. According to Fortune magazine, he is the CEO of the decade and the greatest entrepreneur of our time.  He is a successful entrepreneur regardless of which company is working on, whether he is in the Apple/Mac or Next/Pixar.

Let's see how he did it. In a commencement speech from Stanford he said: "You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

 

It's all about passion: if you don't love what you are doing, then any rational person will give up after a certain period of time. It's very hard to constantly work on something you don’t love. Steve obsession is a passion for products and a passion for product perfection. He likes the convenience of the mobile but hated the heavy, clumsy, ugly, hard-to-use phone and that dissatisfaction led him to make the iPhone.

Perseverance:  Steve Jobs says: "I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance". Indeed, it is one of the ways that keep the entrepreneurs on pursuing their dream. Surely, Skype founder was rejected by the venture capitalists more than 40 times. Cisco was rejected 76 times before funded by Sequoia capital. One of the most determinated entrepreneurs is Tim Westergren, he was rejected by more than 300 venture capitalist. The entrepreneur has to be like this— believe in yourself, chase your dream no matter how many times you failed.  The time will come when failure itself become exhausted against your persistence and determination and ultimately defeated. 

Success in details: In writing the Macintosh documentation, someone told: the user manual should written at the twelfth-grade level. Steve said, “no, at the first grade level”. He said it was his dream that Mac will be so simple to use there wouldn’t be any need for manual.  While making iPhone he decided it would have one button only. His designer kept on telling him it’s impossible to have a single button on mobile. He kept demanding to figure it out. Steve focus was on user how simple and easy it will be for them. Finally, we know the story and how many button iPhone has.  He was always discovering imperfections in everything — design, user experience, user interface, marketing and packaging.  He said: “Everything is important- that success is in the details.”

Team : The biggest reason of the success of Apple is Steve Jobs himself. Moreover, his strategy to bring and retain the talent in Apple. Steve always lures the talent in Apple, which has one of the highest retention rates in Silicon Valley.  He kept Apple as a startup—one is head of iPhone, one is the head of iPod, one is the head of iPad, one is the head of the iMac. To give recognition to an employee, what do the other companies do? Bonus: they just increment his bank account. So what did Steve Jobs do? He put the bonus in white envelope and personally met with the employee to give him recognition. Think about what the employee feels. The way Steve did, it's genius.

 

Think different:  Steve Jobs has a unique talent  and he is exceptional to think differently. He used to think in unconventional ways with his unconventional wisdom. When people used floppy disk abundantly on the PC, he removed it from iMac in 1998. Normal people used to apply current trends in their business but Steve thought forward: how consumer demand will change after a few years, what new product could shape the market after a few years. The entrepreneur can learn from Steve from how he constantly challenged the conventional wisdom.

In conclusion, above all, Steve Jobs impact on the world can’t be ignored. In addition, he is the most influential innovator of our time. He left the world but kept the legacy behind. Once a Disney executive asked him for advice he said: “dream bigger”.

Photo credit: Forbes magazine

This article was first posted on my blog: http://kayesmahmud.com/entrepreneurship-the-steve-jobs-way/

 
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