Topics: sales & marketing > Branding

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How to Get Covered in the Media: Tips for Businesswomen…

At the MENA Business Women's Network Forum in April, Caroline Faraj, the Dubai Chief Operations Director and…
 
by Nina Curley

Hold the Vegetables: How 'Now vs. Later' Affects…

If people typically watch a kung-fu flick or a trashy teen comedy on DVD before the documentary they rented several…
 
by Knowledge at Wharton

6 Tips for Effective Networking

On the heels of Arabnet, some advice on networking:As an entrepreneur, you attend a lot of networking events…
 
by esraa haidar

Design Thinking to Disrupt Lebanese NGOs

Desmeem’s “D-Factor” Day witnessed scores of Lebanese designers of all stripes trying out at the Babel Theater…
 
by Said Hamideh

Going Mobile: Are You Ready to Put the “m”…

Looking for recent movie information? If you go to imdb.com on a smartphone to research this information, you’ll…
 
by Gaby Abi Aad

How to Build Interactivity with Customers: A…

Around end of November last year, famous UAE-based online free classifieds site Dubizzle, who just expanded their…
 
by Gaby Abi Aad

4 Simple Ways to Create Interactive Experiences…

I grew up in Cyprus, and one of the activities I did as a kid was play a SEGA arcade game called Wonder Boy. …
 
by Gaby Abi Aad

Designing a Modern Arab Identity for your Brand

Last time we spoke about the clichés being made in developing Modern ‘Arab’ Identities, but never identified…
 
by Luma Shihabeldin

Social Media Tips and Trends in the Arab World…

One of the memorable Social Media Forums I attended in 2010 was the MediaME Forum. Back then, I had just started…
 
by Khaled El Ahmad

How to Create a Catchy Domain Name

For some, scoring a brand-friendly domain name on the internet might feel like a tough initiation into the world…
 
by Said Hamideh

Marketing Advice that Packs a Punch, from a Successful…

Framed in dark black and yellow, the sign reads: “Shut up and Squat”. That is probably one of the nicer statements…
 
by Nafez Dakkak

5 Arab Branding Clichés to Avoid

In any culture, design runs the risk of producing clichéd representations of the local culture. But this seems…
 
by Luma Shihabeldin

7 Must-Dos Before You Build Your Website

As a new business owner, an entrepreneur or even the owner of an established business looking to launch or change…
 
by Gaby Abi Aad

7 Tips for Being Agile

Do you want to recruit 40 employees, attract more than 800 customers, get financed within months, have social…
 
by esraa haidar

Is Your Brand Working as Hard as You Are?

The Brand Union Middle East hosts a Workshop on branding strategy, hosted by CEO Hermann Behrens, Executive Director…
 
by wamda
How-to Guide
The Keys to Brand Success, by Millward Brown
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How-to Guide
How to Protect your Brand from Unwanted Associations
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How-to Guide
How to Create an Iconic Brand
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