Cloud 9 at CoE 2010 offered startup entrepreneurs Omar Samra of Wild Guanabana, Murshed Mohamed Ahmed of Yebab.com, Noor el Fadl of TasmeemME, Anas Bukhash & Yousuf al Hashimi of Ahdaaf Sports Club, LLC, Ravi Bhusari & Derv Rao of Duplays, Mohammed Abdullah of Batatee5, Samer Feghali of Body & Soul, Amad Almsaodi, , and  a unqiue opportunity to pitch to and get immediate feedback from Khaldoon Tabaza of Riyada Enterprise Development (RED), Gregory Ericksen of Ernst & Young, Feroz Sanaulla of Intel Capital, Matt Harris of Village Ventures, and Ahmed el Alfi of Sawari Ventures. Ultimately, though, the audience of CoE 2010 determined the best pitch by electronic voting.