The First Rule of Social Media: Listen and Adapt

Wamda asked Patrick Atallah, the Managing Director for France, Italy, the Middle East, and Africa for 90:10 Group, a social media strategy company, about social media best practice and how he advises companies to customize their social media strategies to this region.

His responses? Listen, listen, and listen some more to your customers. Then adapt. Listen to Patrick explain why this approach is so important.

Do you agree?

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