How Amazon Built the World's most Customer-Centric Company

Can you imagine Amazon.com without low-cost shipping or customer reviews? Warner Vogels, the Vice President and CTO of e-store Amazon.com, shares the story of how Amazon's decisions were based out of a long-term vision to put customers first that may not have initially helped Amazon's bottom line, but has since come to define its success. He also shares advice on cloud computing and how to compete globally.

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