Sarah Abu Alia, the Founder and Project Director of Art Medium, an art management company, to market and broker art in Jordan. Abu Alia explains the challenge that she faced in selling the idea of art management in the region, despite her perception of a market gap. She also shares with Wamda how her track record of success and personal connections were crucial to getting funding.
"I think investors make investments [based] 90% on the individual, and 10% on the idea that the individual has. Ideas are all over the place. It's about how you carry that idea out, how you reach your mission, and how you execute it," says Abu Alia.