Why Employee Retention is Crucial for Success at a Jordanian Communications Startup [Wamda TV]

Jumana Twal unveils some of the elements that have led to the success of her company Bidaya Corporate Communications, which she founded in Jordan in 2003. Retaining good employees is especially crucial for protecting her company from competitors, she says.

Unlike many other entrepreneurs, Twal does not believe that she has made many sacrifices in her work, yet touches upon the fact that she has faced a lot of pressure and has kept everything going by developing excellent time management skills. While Bidaya is a Jordanian company, her next goal is to expand into regional and international markets.

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