This week's Entrepreneur of the Week is Pascale Moussawbah, who co-founded Aachab Online, an e-commerce site that sells natural products from the Middle East. Moussawbah describes how she, with the help of her brother, modernized her parent's business in Lebanon by bringing it online, launching an e-commerce site that has been noted for its great user experience.
Moussawbah explains how the company is still in the testing phase as it discovers that most customers focus on a few products, and how they overcame legal impediments to ship internationally.
"Think big, and start very small. Research the market very well and aggregate the information way beforehand," says Moussawbah.