Did you know that 37% of customers are influenced by word-of-mouth, and 10-25% use social media to help them make purchasing decisions? Or that 60% of customers who follow a brand on Facebook are looking for deals and coupons?
These may reflect the U.S. market, but understanding digital consumer behavior is key for creating targeted online marketing strategies and developing easier ways for customers to purchase products in any market. This infographic, created by the McKinsey Global Institute, reveals some surprising statistics about how customers learn about products, how and where they decide to purchase, and what companies need to do to capitalize on changing consumer behavior within a “digital revolution.”
The infographic also presents insights about how companies can organize for the future and use big data to personalize the online purchasing experience, potentially increasing operating margins by 60%.
What positive changes can you make to your business to own the “digital revolution”? Let us know how your consumer experience compares to these findings and how you evaluate products and services you see online.
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