Entrepreneurs of the Week on Wamda today are Tarek and Alaa Sryo co-CEOs at SASCO, a family business specialized in manufacturing office supplies including stationery, paper products, filing products, and pens. While SASCO, now an Endeavor Egypt company, has been mainly targeting MENA since 1975, the two young CEOs are working hard on modernizing the family business by adding new brands and products, and implementing new marketing and sales programs to continue expanding in the Middle East. One of the newest programs newly released by SASCO is an online system for clients to choose and order online, in an easy and fast way.
Tarek Sryo, vice president of sales and marketing, discusses how working in an old company is not easier than working in a startup because "you need to convince the old employees to embrace new technologies, change strategies, adapt to the market and prove them that this is better for the brand."
One of the main challenges faced by the young CEO is , as His brother, Alaa Sryo, vice president of manufacturing and finance, agrees, saying that convincing the "old guards" tend to be attached to more traditional ways of working and thinking; the brothers are working to change that.