Before graduating from college, Abdulla Mando, Anmar Fatheldeen, and Omar Murad founded production house UTURN Entertainment in July 2010 in Saudi Arabia, with the goal of producing local, high quality online entertainment with a positive message.
Today, UTURN’s orange and blue logo is a well-known symbol among Saudi youth and a good number of its 25-member team have become regional celebrities, including Omar Hussein, the host of “‘Ala Al-Tayer” and Bader Saleh, host of “Eish Elly.”
With more than 130 million views, hundred of thousands of subscribers and 16 ongoing shows under various categories, the production house is now on par with other more traditional entertainment companies and its productions have a fan base that traditional TV shows can only dream of. Last year alone, UTURN averaged 20-30 million viewers per month in MENA alone, while competitors like Yahoo’s video services in the MENA region average only 13 million views a month.
Recently I had the pleasure of speaking with co-founder and
former CEO Abdullah Mando. UTURN is closely aligned with Abdulla’s
teenage dreams of creating his own production house (which is also
part of the reason he decided to return to being an executive
producer after his turn as CEO). Abdullah spoke to me about the
humble beginning of his film career dreams in Jeddah, how his
education in Montreal, Quebec channeled his dream into a new,
business-focused direction, the inception of UTURN Entertainment,
how he grew the company from an initial business plan, and his
future aspirations for the company.