Building a Political Marketing Campaign - Casablanca, Morocco

Event overview

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  • Start date

    June 27, 2013

  • End date

    June 28, 2013

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For their first major event, New Work Lab is organizing a video conference with Betsy Hover, the Director of Digital Organizing for the 2012 Obama for America campaign, on June, 27th.

For one hour, Betsy Hoover, one of the "Digital Gurus" of the Obama’s campaign will share with the participants her experience and will tell them how they built one of the best online marketing campaign.

Betsy Hoover was responsible for bridging the gap between online and “off-line”. She has been recognized by Business Insider as "one of the top 50 people who are at the forefront of political innovation" and as one of Forbes magazine’s "30 Under 30: Law & Policy" list for her work on the president’s re-election campaign.

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