Egyptian InstaPush adopted by international app integration platform


Zapier, a popular online platform that simplifies the process of connecting web apps and APIs, based on triggers and actions, has just announced a partnership with InstaPush.

InstaPush is a product by PushBots, an Egyptian startup that operates a platform for instant push notifications.

“Our API is probably the first Arab or Middle Eastern API to be on this list [Zapier’s list of integrated apps],” says Amr Sobhy, one of the two co-founders of PushBots, explaining why this is important for the regional entrepreneurial ecosystem. The beauty of the service, he says, “is that you create possibilities for conversations between services that naturally don't exist,” he adds.

Available integrations in Zapier include Gmail, Evernote, Dropbox, Twitter, Salesforce, and many others. Adding InstaPush to the list will enable integrating push notification actions with other services.

Users can setup push notifications to inform them about almost anything. “Whether it’s a new file in Dropbox or Google Drive, a new subscriber in MailChimp or AWeber, a new task in Basecamp or Asana, or even a new payment in PayPal or Braintree, Instapush will deliver it,” says Sobhy.

Getting an API featured on Zapier is not an easy task, though. Sobhy tells us it was a tiring job to accomplish, as Zapier does extensive testing to make sure that an API is functional, and that the integration is working well, before adding it to their list of supported services.

In the short time following its introduction, InstaPush has received great feedback, and some startups – such as – are already using it. “Discovered InstaPush. Added push notifications for key events. Awesome!” says Joe Nicosia,’s CEO in a tweet.

InstaPush team is not stopping there; they are currently integrating with IFTTT as well. It’s a similar platform, but is more popular for individuals, whereas Zapier is more popular for businesses.

Opening up to the outside world is essential to startups in the region, particularly those online. “I think any Arab service with a decent API can make use of the possibilities that open up when you let other APIs talk to your API,” says Sobhy.

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