Obsessing about customers, office culture, and clean books: watch top serial entrepreneurs share advice

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To wrap up our fourth Mix N' Mentor event in Amman after a day spent workshopping startup challenges and discussing regional opportunities, we sat with startup founders, industry experts, and mentors to glean insights about the regional ecosystem. 

Among topics discussed were: How do entrepreneurs monetize content and manage the relationship between content and sales? Which markets are most accessible to startups depending on their geographic location? And how should entrepreneurs know if they're doing the right thing by going niche as an e-commerce startup? How important is it to keep clean books, and what's the best way to prepare for a meeting with investors?

Hear discussion surrounding these questions and more from mentors such as Sohrab Jahanbani, Will Hutson, Herve Cuviliez, Hagop Taminian, and Omar Soudodi during Mix N' Mentor Amman's fireside chat.

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