The Online Project announced the #TOPtalksME conference that will discuss all matters related to the Ice Bucket Challenge and learn how to launch your own challenge . It will take place on January 26th, 2015 at Souk AL Bahar Dubai, UAE.
With guest speaker Brian Frederick, #TOPtalksME will discuss the key learning points obtained and challenges faced by the Ice Bucket Challenge. A Facebook representative will also be present on stage to offer insights on the key trends that helped make this campaign successful. The event will provide startups, marketers, agencies and NGOs with the success factors and challenges that the highly successful campaign faced.