Glassqube aims to be new piece in UAE startup puzzle

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While there are far greater hardships in the world compared to starting your own business in the UAE it’s fair to say that the struggle is real, relatively speaking.

Entrepreneurs Fahad Al Ahbabi and Bernard Lee have a vested interest in helping Abu Dhabi’s entrepreneur beat these difficulties - as cofounders of the Ronyn Group, a private partnership focused on real estate and infrastructure in Abu Dhabi.

And they are also the cofounders and owners of the city’s newest coworking space Glassqube.   

When Wamda met the cofounders they looked as well put together as their business model appears to be. Al Ahbabi is a young, clean-cut Emirati wearing a pristinely white thawb, while Lee’s persona demonstrates a more Western upbringing, but he is no stranger to Middle Eastern customs and culture.

Glassqube founders Fahad Al Ahbabi and Bernard Lee. (Images via Jacqueline Sofia)

In 2012, after several years working with Deutsche Bank, Lee took a post with the Abu Dhabi Executive Council, where he met Al Ahbabi. Al Ahbabi is still in the full time employ of the Council, and both men are husbands and fathers.

They opened up about the trials and tribulations that come with being family-men and bootstrapping entrepreneurs. “The Glassqube experience has been tough,” said Al Ahbabi.

“It’s been difficult to bring people together to get the job done, but thank God I have Bernard. I think we are a good team. I think we complement each other.”

“He’s the good cop, I’m the bad cop!” said Lee, half-jokingly. “He has a much calmer exterior than I do.”

The coworking space may have a swank exterior, but the money that has gone into it is 100 percent bootstrapped.

“Fully self-funded,” Lee said matter-of-factly. Without mentioning names, Lee gave the impression they'd fielded several interested parties when it came to funding. However, it seems that the duo are dead set on going as far and long as possible before they bring in additional financing.

Mission: a space that's appealing to all

The mission is to “provide a critical missing piece of the entrepreneurial ecosystem. [An] affordable, inspiring, collaborative workspace.”   

Market analysis by Lee and Al Ahbabi suggests the Abu Dhabi ecosystem in particular demands upwards of 120,000 Emirati dirhams (US$33,000) in average startup costs, as well as 500,000 dirhams (US$136,000) in five-year operating costs, all being put towards the basics of office space and legal company formation.

Starting up is not cheap. (Chart via Glassqube)

These associated costs, alongside industry segregation between types of entrepreneurs, are serious hindrances to the ultimate growth of the local and regional economy.  

This trend does not bode well with the recent drop in oil prices that has left regional governments just short of a scramble for opportunities to further diversify their economies.   

An agnostic space for every entrepreneur

Shared workspaces and business centers are nothing new to the UAE. However, Lee argues that beyond the standard business center services, Glassqube has more to offer over their competitors besides better pricing and a chic Reem Island address.  

Lots of glass. (Images via Jacqueline Sofia)

“We sat in other business centers before. The community thing is something that is not really present in the different business centers,” he told Wamda. “I think this is where we make a difference.”

In an effort to test the market demand, while wasting no time in building their own community, Al Ahbabi and Lee began hosting and managing a meet-up group called 
Abu Dhabi Freelancers and Entrepreneurs. They hosted various speakers looking at a range of issues facing the entrepreneurial community, and about 150 people showed up.

Name dropping

Beyond their meet-up a few months ago, Glassqube’s membership community has already begun developing, with a spectrum of entrepreneurs and businesses signing on.

Uber is one of them.

Chris Free, Uber’s strategy manager for the Middle East and Africa regions, mirrors Al Ahbabi and Lee’s ideology of what role companies like his can play in a diverse and nourished ecosystem.

“I think our role within that ecosystem is to try to help pass on some of that knowledge we have, to ensure that these startups start to have some success,” he said.

They also hope it will help them gauge the type of talent out there on the startup scene.

And what would a coworking space be without a consistent coffee supply? I Luv Coffee joined the space as both a member and the space’s exclusive coffee supplier.

Founder and CEO Jake Toutounji is looking forward to his company’s UAE launch and coinciding move-in to Glassqube. “We are still relatively new comers to the local market and effectively starting a business from the ground up, so it only seemed logical to partner with Glassqube.”

For country and kin

Lee's and Al Ahbabi's shared vision for Glassqube is as a piece of the greater success of Abu Dhabi’s economy.

“When [price of] oil dropped it became very clear, that this country, or any petro-state, can’t support itself on a single commodity,” said Lee. “If you talk to entrepreneurs in the UAE and in particular in Abu Dhabi, the common issue that they’ll mention is the legal framework is very onerous to navigate, and costs of setting up a company [are] excessive.”   

More glass.

Al Ahbabi said they were trying to present Abu Dhabi in a way that attracted people, even from outside, to come on board.

It is obvious that both men have deep and profound nationalism towards their shared home. Although Lee is not Emirati, he knows that the UAE has given him more than he could have imagined, including a greater sense of purpose and a partner to join along for the ride.

“Fahad is one of my best friends and this is his country. Abu Dhabi’s been a great host to me, but it really pains me when I see missed opportunities, that would allow for the country to be better positioned. Globally and regionally. And as naive as it might sound, we really believe that Glassqube can play some small role incrementally in helping the economy compete and position itself in a stronger way.”  

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