Egyptian software company raised $300K from Saudi investors

Entlaqa, a software company, raised a $300,000 funding from Salem ben Saleh Ba Wazier and Mohamed ben Saleh Ba Wazier, two KSA-based investors, in return to 30 percent shares in the company.

Entlaqa was was founded in 2013 by Ahmed Ashoor. The company worked with different international companies in the pharmaceutical industry, as well as real estate companies, to help them engage with their customers through technology solutions like web portals, mobile apps, augmented reality, Virtual Reality, etcetera. “During our journey, we have founded three different products for sale based on a subscription-based SaaS model, which is more profitable and solid than the normal software model,” Ashoor told Wamda.

The company has mainly four products: ExplainerBox, and e-detailing platform, LearnerBox, an e-learning platform, Eventribe, an events platform, and Votz App, a voting application.

Ashoor said: “We will be using the money to complete the development of our SaaS products, and create web portals for each product to be sold worldwide directly through our websites. Also, we will create more innovative marketing campaigns to reach the global markets. On the other hand, the Gulf markets need more innovative solutions in the ecommerce field, so we are building an ecommerce platform for retailers in the Gulf.”

Ashoor explained that they aim to become something like A15, an entrepreneurial company that invests in digital products and technology brands, by supporting multiple products, and companies to provide their solutions to the global markets, and hold shares in each company, or product.

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