InstaSalla is a Kuwait-based e-grocery company launched in 2016 by Smart Mart, an e-commerce platform. Today, InstaSalla is the leading e-grocery platform in the country, fulfilling some 500 orders a day. It has now set its sights on expansion, aiming to be in 10 countries by the end of 2020.

Wamda's Sarah Abu Risheh spoke with Fayed Yousry, chief executive officer at InstaSalla about the company’s journey and experience selling groceries online.

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