E-commerce venture Noon expands operations to Egypt

Image courtesy of Noon

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Source: Arabian Business

Noon, the e-commerce venture operating in the UAE and Saudi Arabia, on Tuesday announced its expansion into Egypt.

The digital marketplace, brought to life by entrepreneur Mohamed Alabbar in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors with an initial capital outlay of $1 billion, has made Egypt its third regional market.

In a statement, Noon said it promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products including electronics, fashion, beauty, baby, home and kitchen, as well as free, fast delivery and free returns.

It added that customers in Egypt can order from the beta version of noon.com

Noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch.

The e-commerce platform also has a fully operational customer fulfilment centrein Greater Cairo’s Abu Rawash area, with plans to include five additional centres.

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