YaLLa Esports secures seed funding

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Source: Startup MGZN

YaLLa Esports, an esports organisation in the MENA region, has completed and secured a seed funding round from a group of strategic investors, led by super angel investor Kushal Shah.

Finnish-born, Dubai-based esports trailblazer, Klaus Kajetski founded YaLLa Esports in 2016, having been heavily involved in building the regional esports ecosystem. With 20 years of esports and gaming experience, Klaus has grown YaLLa Esports to a globally recognized team with players and staff from multiple nationalities including the United Arab Emirates, Saudi Arabia, Egypt and Tunisia, having success in international and regional esports tournaments.

YaLLa Esports will use the funding to search and develop the best talent in the region; to build great team facilities and to help with travel costs to compete on a global scale, as well as for expansion across the MENA region. The startup aims to nurture regional talent through an organized personal growth structure, championing the gaming culture and building an environment for aspiring professional gamers to flourish and make esports a viable career.

Furthermore, YaLLa Esports aims to add key people on the management side to support the rapid growth. The focus will be on content creation, sharing the stories of home grown esports talent on a journey, catering to the dedicated fan base.

YaLLa Esports’ business model is driven by sponsorship and advertisement in light of the fast-growing and significant viewership of millennials tuning into highly entertaining esports content. YaLLa Esports has already partnered with leading brands including ASUS Republic of Gamers, Logitech G and Western Digital.

Commenting on the seed raising, Klaus Kajetski said, “We have always strived to be professional and set an example for other esports organizations in the region, and this investment is the natural next step towards fulfilling that ambition. We are now better-positioned to enable amazing esports opportunities for dedicated people, as well as supporting even more aspiring esports athletes to fulfill their dream of a professional career.”

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