CE-Ventures Leads $11 Million Series A Round in India's FreshToHome

Image Courtesy of Freshtohome

CE-Ventures, the corporate venture capital arm of UAE-based diversified global business, Crescent Enterprises, announced that it has led a Series A funding round of $11 million in Indian meat and seafood e-commerce company FreshToHome. Other investors in the funding round included Das Capital, Kortschak Investments, TTCER Partners, Al-Nasser Holdings, Abdul Azeez Al-Ghurair and M&S Partners.

FreshToHome will use the new capital to expand its supply chain network, connect with up to 8,500 new farmers and expand its operations within India to Mumbai and Pune, and further internationally to the Middle East  and North Africa (Mena) region.

“FreshToHome’s technology is revolutionising the way the meat and seafood industry functions by disintermediating the supply chain, eliminating the middlemen and working directly with the fishermen and farmers to make fresh and chemical free food more widely accessible,” said Tushar Singhvi, director of CE-Ventures. “As a strategic investor, we are actively working towards the company’s international expansion to the Mena region.”

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