Wamda partner company Crowd Analyzer, a Dubai-based data intelligence provider and Arabic-focused social media monitoring platform has acquired TaskSpotting, a Dubai-based activation platform.
The acquisition will allow Crowd Analyzer to complement its offering to clients.
Founded in 2014, Crowd Analyzer focuses on analysing publicly available data from social media platforms and news websites to provide up-to-date insights to clients who want to stay ahead of trends and digital conversations. TaskSpotting, also founded in 2014 helps brands optimise their positioning by activating their audiences across 14 markets, allowing users to pick ‘missions’ to conduct and effectively crowdsource market research and content generation for the brands.
The two companies found multiple synergies across functionalities as well as target audiences or ‘crowds’, which they will be able to leverage through this acquisition. Clients making use of the Crowd Analyzer technology will be able to gain a wider understanding of their brand positioning and use TaskSpotting’s tools to directly reach and empower their audience to become ambassadors for their brand.
“The acquisition of TaskSpotting is a promising step towards our vision of empowering brands with a comprehensive service portfolio that not only allows them to listen to and understand how they’re being perceived on social media, but also implement and activate the peer to peer content to better improve their brand positioning,” said Ahmed Saad, co-founder and chief executive officer (CEO) of Crowd Analyzer.
The TaskSpotting team will be fully integrated within the Crowd Analyzer team and co-founder and CEO Dirk Stevens will join Crowd Analyzer as commercial officer.
Crowd Analyzer previously closed a $3.5 million Series A in 2019.