ElCoach raises six-figure seed

Source: Menabytes

Cairo-based fitness startup El Coach has raised six-figure (USD) in seed funding, it told MENAbytes today, without disclosing the exact amount. The investors that took part in the round include Egypt’s Endure Capital, 500 Startups (500 Falcons), Wise Capital and some local angel investors.

Founded in 2018 by Assem Emam, Saher Hassan, Muhammad Hazem, and Hossam Bery, ElCoach is an Arabic fitness and nutrition app for the Middle East & North Africa, offering personalized body transformation programs based on individual needs. 

The app uses a freemium model offering free basic fitness programs to users using a free plan but offering a ‘highly-customized’ plan to the paid users. The subscription costs less than $20 a month and provides users with holistic body transformation fitness and nutrition programs with live support from coaches and doctors. It is currently offering its paid plan for free (for a month) amid the spread of Covid-19.

Speaking about the inspiration to start ElCoach, Assem said, “In the Middle East, digital fitness enthusiasts have been forced to settle for English-language programs and non-local meal plans. ElCoach is here to change that. It recognizes the language, cuisine, and unique needs of individuals in MENA.”

The startup plans to use the investment to expand its team and accelerate its marketing efforts with a focus on the Saudi market.

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