The online grocery market has grown rapidly since the outbreak of the Coronavirus pandemic, with other food delivery platforms like Deliveroo pivoting to offer groceries to meet the rise in demand. Wamda has mapped the main e-grocery players across the Middle East and North Africa region.
Marketplace - an online marketplace which fulfils consumer orders based on partnerships with local convenience stores and supermarkets
Pure Play - online-enabled grocery player which handles most, if not all the logistics of the value chain from farm to consumer
Omnichannel - existing offline supermarkets with online grocery capabilities