UAE-based Eventtus, has secured an investment round to launch a new digital events platform in response to the Covid-19 impact on the events industry. The round was led by Algebra Ventures, Hala Ventures and DAAL VC. The amount is undisclosed.
Founded in 2012 by Mai Medhat and Nihal Fares, Eventtus develops mobile event apps, ticketing and registration systems and business intelligence reports that enable event organisers to create engaging event experiences.
The company came up with a new solution, which will be available within the next few weeks, to meet the market demand as virtual events continue to replace on-ground ones across the Middle East and North Africa (Mena) region following the Covid-19 outbreak.
The new platform will enable audiences to check into the event, attend sessions, network together and interact with speakers. It is planned to offer diverse features that fit different types of events, including workshops, corporate events, large summits and hackathons.
"Virtual events are here to stay. The current pandemic is changing human behaviour and how we use technology and do business, and the current video conferencing offering doesn't fit the future of events,” said Mai Medhat, co-founder and CEO at Eventtus.
Eventtus is developing the new platform with the future of events post Covid-19 in mind so that it supports hybrid events that merge between on-ground and live experiences.
“What Eventtus has built over the last few years provides a solid foundation that will allow them to reinvent conferences and exhibitions. The team’s track record of creating innovative experiences makes us confident they can succeed in that,” said Ziad Mokhtar, general partner at Algebra Ventures.
Earlier, Eventtus had announced a partnership with the media company Sawarly to modify their event app so that it supports the digital experience, only a week after the pandemic.