Illuminati Learning Solutions Pvt. Ltd, which operates the mathematics-focussed education-technology startup Countingwell, has raised $1 million (Rs 7.36 crore at current exchange rates) in a pre-Series A funding round.
Participating investors in this round include the UAE-based Delhi Private School and education management company Interstar. Some angel investors also took part in this round, Countingwell said in a statement.
The Bengaluru-based company was set up by Nirmal Shah and other founders in 2018. It says its aim is to transform mathematics learning across the country through a ‘daily workout’ concept.
It targets children between the sixth and eighth grades via an app that is aligned with the curriculum offered by the CBSE and NCERT. Shah said the company also has proprietary pedagogy that focuses on inculcating analytical thought processes in children.
Countingwell will use the capital it has raised for marketing as well as expansion to new markets. It will also focus on enhancing its technological infrastructure.
“Countingwell has picked the right audience in middle school students, which is not only a highly underserved segment when it comes to learning, but also spans the most important years to build a foundation for future career,” Delhi Private School director Pravin Batavia said.
The startup says its app operates on a subscription-based model. It is currently available for the Indian market and will soon be launched in other countries.