- Saudi Arabia and the UAE have among the world’s largest prepaid markets according to Ding’s bi-annual Global Prepaid Index (GPI). Of those surveyed for the report, 89 per cent of those in Saudi Arabia and 86 per cent of those in the UAE claim they have used at least one prepaid product.
- The report surveyed 6,250 respondents across KSA, UAE, Nigeria, Indonesia, Germany, India, Mexico, Brazil, and the Philippines, regarding their engagement in the prepaid market and also questioned their attitudes towards the economy and overall use of the internet.
- UAE respondents expressed the least trust in social media. Almost half (46 per cent) of respondents in the UAE cited data collection as a major worry, followed by 45 per cent concerned about financial data theft. The results were similar in KSA at 39 per cent and 47 per cent respectively, showing issues of data protection weigh heavily on these Middle East populations in spite of major social media penetration and phone use in both markets.
Ding, the fastest way to send international mobile top-up, today launched the second Ding Global Prepaid Index (GPI) in the United Arab Emirates and Saudi Arabia. Consumers in the GCC are among the world’s most avid users of social media but concerns over data use and misuse of platforms remain high according to the Ding GPI.
This bi-annual global study commissioned by Ding, the world’s largest mobile top-up service, examines the views of 6,250 respondents across the KSA, UAE, Nigeria, Indonesia, Germany, India, Mexico, Brazil, and the Philippines, regarding their engagement in the prepaid market and their attitudes towards the economy. The study found that GCC is one of the largest users of prepaid products with 89 per cent (KSA) and 86 per cent (UAE) of those surveyed claiming to operate in this economy.
Trust in Data Collection and Social Media Platforms
Almost half (46 per cent) of respondents in the UAE cited data collection as a major worry, followed by 45 per cent concerned about financial data theft. The results were similar in KSA at 39 per cent and 47 per cent respectively, showing issues of data protection weigh heavily on these Middle East populations in spite of major social media penetration and phone use in both markets.
Comparatively, the Philippines showed the highest fear of illegal data collection (63 per cent) and Germany the least (32 per cent). Conversely, Nigeria showed the biggest fears of financial data being stolen (60 per cent) and India the least (38 per cent).
UAE respondents expressed the least trust in social media, coming 8th in the survey while Indonesia was first, with 88 per cent confidence in platforms versus 75 per cent in the UAE and 78 per cent in KSA. The UAE is least trusting in social media when compared to other markets but only 25 per cent don’t trust the social media they use.
Negative experiences on social media platforms
Misuse or online abuse appears across platforms though there are variations from country to country as to consumer concerns. Respondents in the UAE witness or experience more misuse on TikTok (25 per cent) than most other markets and on LinkedIn, the level is double the average seen in other markets (12 per cent).
In Saudi Arabia, respondents cited more misuse on Twitter (26 per cent) and Snapchat (20 per cent) than any other market. However, it was found that respondents felt there is less misuse on Facebook (30 per cent) than most other markets – 12 per cent lower than the average.
This Saudi confidence is reflected in the uptake of Facebook-owned apps such as WhatsApp (63 per cent) and Instagram (54 per cent) compared to lower numbers found in the UAE where figures were just 58 per cent and 47 per cent respectively. In fact, the UAE has one of the lowest numbers of Instagram (47 per cent) and FB/Messenger (43 per cent) users compared to other markets.
“The GPI findings across the board are very insightful as they show that even if the UAE and KSA share many market similarities, the experience consumers have online, directly impacts their trust,” said Mark Roden, founder & chief executive of Ding. “While the UAE and Saudi Arabia have some of the Index’s best results for online safety, the issue has become a global concern and with the recent issues we have seen across social media and spyware revelations, these fluctuations in the trust are very much in line with a global trend.”
With regard to current economic confidence, the UAE is 15 per cent above the all-markets average. Interestingly, when comparing the confidence levels from GPI 2 to the original Global Prepaid Index launched in early 2021, confidence levels are down 3 per cent on average. Saudi confidence levels are 10 per cent above the all-markets average.
When looking at the economy over the next 6 months, the UAE is the most confident (at 72 per cent) of all countries surveyed. This may be due to the excitement generated by the launch of Dubai Expo 2020. The Saudi respondents came third in the rankings at 65 per cent.