Careem is expanding its groceries offering by launching Careem Quik in the UAE, a quick-commerce e-grocery service enabled by a hyperlocal dark store network.
Targeting a delivery time of 15 minutes, Quik will initially cater to JVC, the Marina, and Business Bay in Dubai before the end of 2021 and to most areas in Dubai by early 2022, before expanding to over 100 dark stores across the region by the end of next year.
According to research from RedSeer, the quick-commerce market in the Middle East and North Africa will be worth $20 billion by 2024.
Over the past couple of years, Careem has shifted its focus towards its super app strategy, providing multiple services to its users on the one platform. It now offers delivery, on-demand services and money transfer.
Careem is expanding the groceries offering on its Super App by launching Quik, a new ultra-fast grocery delivery service that offers customers supermarket competitive prices across a range of everyday grocery items 24/7 in as little as 15 minutes.
Quik uses a dense network of hyperlocal dark stores and advanced fulfilment and inventory management tech to prepare orders in under two minutes and make item replacements a thing of the past. Warehouse infrastructure will be automated over time with the support of Careem’s Kiwibot partnership which uses robotic carts to speed up the process even further for Careem Captains.
Through Careem Quik’s dark store network, Careem controls the entire supply chain process, from ordering and fulfilment, to managing inventory and delivery. When an order is placed on the app, order pickers called ‘Quikers’ collect and process the order in dark stores that are fully optimised for rapid fulfilment, before handing them off to dedicated Quik delivery Captains.
Careem’s Head of Groceries, Chase Lario said, “We’re on a mission to simplify lives and give back time to spend on the things that matter. Making your grocery shopping 10x easier is a small first step on that journey. Thanks to Careem's customer-centric app and our extensive experience in last-mile delivery, we can optimise the entire delivery supply chain to bring better speed, value, and quality of experience to the market. ”
Careem Quik was made available to customers in select active service areas of Dubai from 29 November 2021 and will be introduced across the region in stages. Quik will cater to JVC, the Marina, and Business Bay by the end of 2021 before expanding to most areas in Dubai by early 2022, with over 100 dark stores expected by the end of next year throughout the region.
Whether customers have a late night craving, need to order ingredients for a last minute dinner party, or urgently need some household goods, Careem Quik allows users to order stress-free, knowing they will get exactly what they need, affordably and super quickly.
The online grocery market in the UAE grew by around 50 per cent in 2021 and is expected to generate $1.6 billion by the end of the year, but only 7.8 per cent of the country’s entire grocery sector has been made available for online orders. The launch of Careem Quik is the latest milestone in the growth of Careem’s Super App which offers multiple everyday services to simplify and improve lives for millions of people across the region.