• UAE-based foodtech startup  GrubTech has raised a $13 million Series A investment led by Addition, alongside BY Ventures and Hambro Perks Oryx Fund. 
• Founded in 2019 by Mohamed Al Fayed, Omar Rifai and Mohamed Hamedi, GrubTech provides restaurants and cloud kitchens a software solution for the back of house functions, in kitchen operations, online presence including integrations with food aggregators and on-premise technologies including an omnichannel point of sale.  
• GrubTech plans to use the funds to continue developing its tech solutions and further extend its reach into new markets. 

Press release:

GrubTech, a plug & play, all-in-one operating system for restaurants and cloud kitchens, announced it has successfully raised a $13 million Series A investment led by Addition. Other investors in this round include BY Ventures and Hambro Perks Oryx Fund. 

Founded in 2019 to address the F&B sector's gap in technology solutions for modern operations, GrubTech’s all-encompassing software powers various key functions including the back of the house, in kitchen operations, a broad online presence including integrations with various food aggregators and on-premise technologies including an omnichannel point of sale.  

"GrubTech has built a full-suite technology platform to empower F&B companies that have previously been without the best-in-class solutions they need to serve their customers. The company's impressive growth is a testament to the quality of its technology.  We’re excited to support GrubTech’s next phase of expansion," said Aaron Schildkrout of Addition. 

“Legacy technology in the F&B space is not built for the modern restaurant. This is resulting in a fragmented set of solutions that a restauranteur or cloud kitchen operator is forced to sift through and stitch up.  Not only does this complicate their operation, but it also slows down their ability to expand. We take pride in being able to provide an intuitive and comprehensive platform allowing our clients to focus on what they do best,” said Mohamed Al Fayed, GrubTech’s Co-Founder & CEO. 

GrubTech’s restaurant management system enables its customers to operate more efficiently, provide a better experience for dine-in and online customers, as well as increase sales by effortlessly operating multiple brands from a single location. The all-in-one platform provides customers with a comprehensive view of their business, and unparalleled operational and sales data, allowing them to make much more informed decisions on how they run their business and capitalise on growth opportunities. 

Omar Rifai, GrubTech’s Co-Founder and Chief Growth Officer added: “Consumers across our various markets are demanding a technology-enabled experience when engaging with their favourite F&B brands, whether it’s on-premise, take out or online. The GrubTech platform was built from the ground up to empower our clients to better serve their customers across multiple fronts.”

Deployed by clients across 15 countries in the Middle East, Africa, Asia and Europe, GrubTech has recently celebrated a milestone of processing 2 million orders.  The Company plans to use the funds to continue developing innovative solutions and further extend its reach into new markets.