- Shatablee, an Egypt-based interior design and home renovation startup, has raised $1.2 million to accelerate its expansion in its home market.
- Founded in 2021 by Mostafa Amer, the startup offers a 3D technology-powered digital platform where users can build and customise home designs in less than 30 minutes and then have the entire renovations complete in the span of 90 days.
Shatablee, a digital interior design & build platform tackling the diverse finishing problems in the Egyptian Market, raised a $1.2 million funding round to scale operations as it seeks to optimise and fully digitise the interior finishing journey.
Founded in 2021, Shatablee aims to digitally transform the traditional home finishing process through unprecedented solutions enabling all homeowners in gated communities to have access to a faster & easier journey yet cost effective with a variety of financial solutions under one single digital platform.
Through Shatablee, users start by selecting their unit type within their home compound to browse through a gallery of multiple design packages from premium, exclusive to luxury. Users can then customize the designs for each space within their unit to their own preference, choosing from a variety of financing plans and submitting their order. Once order is confirmed, Shatablee starts the build phase and completes the entire process in the span of 90 days.
“The sheer size and fragmentation of the market play to our advantage. We believe that Shatablee is best suited to address the asymmetries faced by customers as well as professionals in the market, be it the lack of financing, the prolonged time to deliver that may take up to 12 months, the limited price transparency or the inadequate quality of houses created across many segments, especially within gated communities” said Mostafa Amer, founder and CEO of Shatablee.
According to the founder, the capital raised will be used to empower the company's ambitious growth strategy and the implementation of its expansion plans in its home market.