• Saudi Arabia-based e-commerce platform Salla has acquired Saudi fintech Paylink as part of its strategy to expand its financial services and payment capabilities. The financial terms of the transaction were not disclosed.
• Founded in 2017 by Ammar AlTwaijri and Abdulelah Alsayegh, Paylink provides electronic payment solutions for businesses and merchants and is licensed by the Saudi Central Bank (SAMA) to provide e-commerce payment services.
• The acquisition will integrate Paylink’s payments infrastructure with Salla’s commerce ecosystem, enabling the company to develop payment acceptance and management solutions across online and physical sales channels.
• Salla plans to expand its point-of-sale payment offering, including SoftPOS, while using Paylink’s infrastructure to support international payments, multiple currencies and different payment methods.

Press release:

Salla, the leading Saudi platform for e-commerce solutions, announced its acquisition of Paylink, a company specialising in payment solutions, in a strategic step aimed at enhancing Salla's capabilities in the fintech sector and expanding the scope of financial solutions that enable merchants to manage and grow their businesses.

Paylink is a Saudi fintech company that carries the "Saudi Tech" label and is licensed by the Saudi Central Bank to provide e-commerce payment services. Over the past years, it has developed a specialised technical infrastructure in electronic payment solutions serving companies and merchants in the Kingdom.

This acquisition is part of Salla's strategy to build an integrated ecosystem that supports merchants at various stages of their business growth and to expand the platform's role beyond enabling sales and operations, reaching more advanced and smarter financial services built around the needs of merchants and their businesses.

By combining the capabilities of Salla and Paylink, Salla seeks to develop a more integrated experience for receiving and managing payments, whether in e-commerce or physical sales channels, paving the way for providing smart payment solutions at points of sale, including SoftPOS technologies that expand the merchant's ability to receive payments easily and flexibly wherever the sale occurs.

Paylink's capabilities also support Salla's direction towards enabling merchants to reach customers outside the local market and receive payments from around the world, as its infrastructure supports international sales cases, multiple currencies, and various payment methods, opening up greater opportunities for Saudi brands to grow and expand regionally and globally.

The step combines Salla's deep experience in the commerce sector and the needs of tens of thousands of merchants with the technical and regulatory expertise developed by Paylink in the payments sector, establishing a new phase of integration between commerce and financial services and giving the merchant a system more capable of keeping pace with their business growth and expansion into new channels and markets.

Nawaf Hariri, Founder and CEO of Salla, said:

"Since Salla's inception, our goal has been to enable merchants to build and grow their businesses through an integrated ecosystem that reduces complexity and provides them with the tools they need to grow. We believe that financial services are a natural extension of this vision; our acquisition of Paylink adds important capabilities and expertise to Salla that will help us build smarter and more integrated payment solutions and enable our merchants to receive payments wherever their customers are, whether online or at points of sale, inside and outside the Kingdom."

The acquisition reflects Salla's continued investment in the infrastructure for the future of commerce and the development of an ecosystem that links commerce, payments, and financial services in a more integrated manner, supporting the growth of Saudi brands within the Kingdom and helping them expand regionally and reach new markets and customers.