• Madica, the Africa-focused investment programme backed by Flourish Ventures, announced new investments in Anavid (Tunisia) and Hypeo AI (Morocco).
• Both startups will receive up to $200,000 and join Madica’s 18-month growth programme, which includes funding, mentorship, coaching, and investor access.
• Founded in 2022, Madica aims to fill funding gaps by backing under-represented founders and underserved markets across Africa.
• Anavid, co-founded by Ahmed Chaari and David Nilsson, uses AI-powered camera analytics to combat shoplifting and reduce retail losses.
• Hypeo AI, founded by Meriam Bessa and Salah Eddine Mimouni, automates influencer marketing campaigns, enhancing efficiency for brands and creators.
• The new investments align with Madica’s partnership with the African Business Angel Network (ABAN) to foster co-investment and expand the regional investor ecosystem.

Press release:

Madica, the Africa-focused structured investment programme affiliated with Flourish Ventures, has unveiled new investments in two AI-powered startups—Anavid (Tunisia) and Hypeo AI (Morocco). Both companies will receive up to $200,000 and join Madica’s 18-month programme, which combines funding with tailored mentorship, executive coaching, global investor access, and fully funded immersion trips to accelerate growth.

Launched in 2022, Madica is sector-agnostic and aims to address structural gaps in Africa’s startup ecosystem by backing under-represented founders, underserved regions, and overlooked sectors. The programme’s goal is to provide early-stage support to African innovators with the potential to create lasting impact. By targeting these critical areas, Madica seeks to close the funding gap in Africa’s dynamic yet underfunded startup scene, helping entrepreneurs overcome the barriers of capital access and industry knowledge.

Among its latest portfolio companies is Anavid, co-founded by Ahmed Chaari and David Nilsson. Anavid leverages AI to reduce shoplifting by integrating retail cameras for real-time monitoring — a critical innovation in regions where retail losses significantly impact businesses.

Meanwhile, Hypeo AI, founded by Meriam Bessa and Salah Eddine Mimouni, also benefits from this new funding round. Hypeo AI automates influencer marketing end-to-end, streamlining campaigns for brands and creators alike. With influencer marketing on the rise across Africa, the platform is positioned to capture a growing market by offering brands more efficient ways to connect with consumers.

The announcement of these investments also coincides with Madica’s partnership with the African Business Angel Network (ABAN). This collaboration will open doors to co-investment opportunities and provide startups in Madica’s portfolio with access to a broader investor network. By aligning with ABAN, Madica aims to foster a stronger investor ecosystem that supports the scale-up of promising African tech startups.

Madica’s continued efforts to support African entrepreneurs reflect its long-term commitment to closing the funding gap and providing strategic resources for high-impact businesses across the continent. As AI and emerging technologies gain traction in Africa, initiatives like Madica play a key role in helping founders turn groundbreaking ideas into scalable, sustainable businesses.