• Saudi Arabia-based lifestyle technology platform Glamera has acquired Bookr, a Kuwait-based salon Saas and booking platform, for an undisclosed value.
• Founded in 2018, Bookr serves 300,000+ users across Kuwait, Bahrain, and Saudi. Glamera, founded in 2022, has processed transactions exceeding SAR 4B while serving 4,500+ service providers across the region.
• The acquisition supports Glamera’s GCC expansion strategy, with a focus on the beauty and wellness sector

Press release:

Glamera Holding, a Middle East–based lifestyle technology platform, has signed a memorandum of understanding to acquire Bookr Group, a multi-market operator active across Kuwait, Bahrain, and Saudi Arabia, as part of its regional expansion strategy.

Founded in 2022 by Mohamed Hassan Hijazi and Omar Fathy, Glamera operates a technology platform serving the beauty and wellness sector. The company has processed transactions exceeding SAR 4 billion to date and supports more than 4,500 service providers across the region.

Bookr Group operates a service-provider management platform and a consumer booking application with over 300,000 users, offering scheduling, operational, and booking solutions across multiple GCC markets.

The acquisition is aimed at strengthening Glamera’s footprint across the Gulf, particularly within the fast-growing beauty and wellness segment, while advancing its ambition to build a unified, AI-powered ecosystem for service providers and end users.

Following the transaction, Glamera plans to integrate Bookr’s operational and market presence into its broader platform, enhancing efficiency, accelerating market penetration, and consolidating its position as a regional category leader.

Mohamed Hassan Hijazi, Co-Founder and CEO of Glamera Holding, said the acquisition marks a turning point for the company as it transitions from a high-growth startup into a mature regional platform. He added that the move lays the groundwork for Glamera’s next phase of growth and supports its roadmap toward a future stock market listing.

Hijazi noted that the integration will immediately expand Glamera’s regional reach and market share, while enabling the rollout of advanced AI capabilities tailored to the beauty and wellness sector, designed to improve user experience and optimise business operations.

Eng. Zaina Al-Bader, CEO of Bookr Group, said the acquisition reflects the strength of Bookr’s platform and opens a new chapter of accelerated growth. She highlighted the strategic alignment between both companies and the expected synergies in expansion, product integration, and sales activation.

Upon completion, the combined platform is expected to serve millions of users across the Middle East through an integrated ecosystem covering booking and scheduling, digital payments and POS, salon and clinic management, AI-driven analytics, supply-chain integrations, and sector partnerships.

The acquisition is expected to enhance scalability, expand market share, and create additional value for investors and partners, reinforcing Glamera’s position in the regional beauty and lifestyle technology landscape.