• UAE-headquartered e-commerce AI startup Revora, formerly known as MyAlice, has raised a $2 million seed round co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, and strategic angel investors, including Salman Butt, co-founder of Salla.
• Founded in 2021 by Shuvo Rahman and Daniyal Baig, Revora develops an AI-native e-commerce operating platform that enables AI agents to automate product recommendations, recover abandoned carts, process payments within conversations, and structure merchants' product catalogues for AI-powered commerce.
• Revora currently operates in more than 21 countries and says its revenue has grown 10-fold since shifting its focus to Saudi Arabia and the GCC in late 2024.
• The company will use the new funding to accelerate its expansion in Saudi Arabia, its fastest-growing market, while continuing to develop its AI platform for the next generation of e-commerce.

Press release:

Revora, formerly known as MyAlice, is purpose-built for the way e-commerce should run: AI agents that close the sale in conversation, built on a structured product catalog designed for how customers will discover and buy as commerce shifts toward AI

Revora today announced their $2M  seed round and a rebrand from MyAlice, marking a shift from a conversational commerce tool to an AI operating platform for e-commerce merchants. The bet is simple: the merchants who win the next decade won't be the ones with the most tools but the ones who replaced them with a smarter, integrated AI layer.

The round was co-led by i2i Ventures & Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, and strategic angels, including Salman Butt (co-founder, Salla) and operators from Bolt, Mubadala & EY.

What Revora is building

Revora's AI agents start where every merchant feels the most pain: closing the sale. These agents recommend products, recover carts and take payment inside the conversation, whether that's on WhatsApp, Instagram or the brand's own site, in the customer's own dialect. Brands using Revora’s AI-led sales and campaigns see a 15-20% revenue increase, showcasing the tangible value of the product.

Revora also turns every merchant's product catalogue into clean, structured data. That catalogue is the long-term bet. As commerce shifts toward AI-powered search and shopping agents globally, that same structured data is what allows a merchant's products to be found, recommended and bought. Every merchant that joins Revora adds to a commerce graph that no messaging vendor, helpdesk or model provider can replicate.

AI is changing how people buy, not just how companies sell. We’re building Revora on one bet: that the businesses winning the next decade are the ones an AI can understand, represent, and sell for, added Shuvo Rahman, co-founder, Revora

The bet is already paying off

Revora is already live in 21+ countries and the company’s revenue grew 10x since the company focused on Saudi Arabia and the GCC in late 2024, and the team has plans to deepen their presence in the region with this latest funding round.

The signal that matters most to us isn’t the funding. It’s that merchants using Revora are generating real revenue from it. 'That's the metric we’re obsessed with, and the one we are building for,' added Daniyal Baig, co-founder, Revora

Where the round goes

The round proceeds go towards growth in Saudi Arabia primarily, Revora’s largest and fastest-growing market, and into the product as the company builds for a future where more buying runs through AI.

The founders

Revora was co-founded by Shuvo Rahman and Daniyal Baig. Daniyal spent over 12 years in the MENA region in leadership roles across media and fintech, most recently as COO of Forbes Middle East. In parallel, he built and ran an inventory management product for small merchants across the region, a first-hand lesson in the operational gaps that still plague independent commerce today.

Shuvo brings the product and technical depth. Revora is his second startup, following a successful exit from his agritech venture iFarmer, where he helped build a data and technology platform that connects smallholder farmers with financing, advisory services, and market access.

Together they bring a rare combination of operator experience, founder scars and repeat conviction to a market most outsiders are still trying to figure out. They are building a company that is emerging-market native, built to address the unique needs of the region.

Investor statements

"We are thrilled to back the team at Revora. They have built a product that cuts through the AI noise with tangible value today & real scale potential. A product built from emerging markets for the region &  traction that speaks for itself. Exactly the kind of bet we back at i2i Ventures – Kalsoom Lakhani, Co-founder/General Partner, i2i Ventures

“Revora is precisely what talent in Bangladesh and Pakistan looks like when backed with conviction, a team that has consistently built ahead of the curve and generated real revenue from agentic AI in the Middle East. We backed Shuvo and team from the very beginning and are proud to double down as they scale” — Rahat Ahmed, General Partner, Anchorless Bangladesh

“E-commerce is and will remain an early adopter of AI. We are proud to back Revora in its mission to help merchants succeed by providing solutions that improve operational, and customer outcomes. - Omar Khan, Partner, Oraseya Capital