Leveraging Brands for Social Good: Ritesh Tilani of CareZone [Wamda TV]

Ritesh Tilani explains how his mobile application, CareZone, empowers users to make informed decisions about where to spend their money, allowing consumers to identify brands which have committed to supporting each user's favorite cause. Tilani also explains how he created his monetization model and made the cost of participation for brands completely variable, based on a combination of advertising and transactional revenue.

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