The teens love their brands. (Image via International Digital Marketing)
Today's teens are the market for many ecommerce businesses.
They are the first to grow up with constant access to the internet and social media, and are likely to be much more adaptable to digital trends than their parents. As such, understanding their interests and habits is critical for ecommerce businesses.
This infographic, designed by Dubai payment gateway PayFORT, shows that much to many parents' disgust teens are more likely to be on their phones than any other device, but less than half spend that time investigating prices and reviews or shopping - social media is still far more interesting for today's 16 to 19-year-old.