Souq becomes Amazon.ae in the UAE

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Source: The National

Amazon and Souq on Wednesday announced the launch of Amazon.ae, which replaces souq.com in the UAE nearly two years after Amazon's $580 million acquisition of the e-commerce platform.

“It’s a great day. I think first for our customers, it’s really amazing. We bring a lot of the local know-how of how our region works with a lot of what Amazon offers globally," Ronaldo Mouchawar, co-founder of Souq and vice president of Amazon Mena told The National.

Customers who visit the Souq site are redirected to the new domain with a message from Mr Mouchawar, who founded Souq in 2005, initially as an auction site linked to internet portal Maktoob.

In the message, Mr Mouchawar says “there have been many milestones for Souq over the past 15 years and today, we have another to share to you. We are proud to announce that we are now Amazon.ae”. The new site “features over 30 million products, including those previously available on Souq and five million products from Amazon US".

He added that the team in the region "has grown to over 3,600 people, and each and every one of us is thrilled to invite you on this journey", and said many new products and services will be added in the future.

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