UAE-based talent booking startup Soul Artists, has raised a $350,000 bridge funding round from Falak Investment Hub and Wasel.
Launched in 2017, Soul Artists is a peer-to-peer (P2P) platform that connects talent with entertainment seekers from all around the world in real-time. The startup was founded with the vision of helping artists and event managers discover and book entertainers and musicians.
Through the platform, entertainment professionals can promote themselves, receive free exposure, have easy-to-access portfolios, and payment protection.
The startup plans to utilise the new investment to catalogue more artists from across the Middle East and North Africa (Mena) region and develop its technology, with plans to expand to Saudi Arabia.