Egypt’s Sympl raises $6 million Seed round
- Cairo-based fintech Sympl, has raised a $6 million Seed round. The fundraising was led by Beco Capital, along with A15 and Global Ventures.
- Founded in October 2021 by Yasmine Henna, Mohamed El-Feky and Karim Tawfik, Sympl is a buy now pay later (BNPL) service, allowing merchants to sell products and services directly to customers on short-term and interest-free repayment plans.
- Sympl will use the funding to accelerate the growth of its online and in-store merchant network, as well as improve the product offering to better serve the platform customers.
Sympl, the first ‘Save Your Money Pay Later’ platform in Egypt, announces it raised $6 million in its Seed fundraise, following the soft launch last month.
The funding round was led by Beco Capital along with A15, and Global Ventures, three of the top-tier Venture Capital firms in the region.
Since launching this October, Sympl has had strong traction with both merchants and users in the local Egyptian market. This fundraising is a testament to the strength of the business model, and the need for a strong pay later merchant checkout platform in the Egyptian market.
Sympl will use the proceeds to accelerate the growth of its merchant network to serve multiple product and service categories across online and in-store merchants as well as improve the product offering to better serve the platform customers.
Since its launch, Sympl is now accepted at more than 240 retail and online stores in Egypt. Sympl now serves product and service categories such as electronics, fashion, appliances, furniture, travel, healthcare, jewellery, education, and others. The plan is to reach 1,000 stores by mid of next year.
Mohamed El-Feky, co-founder and CEO of Sympl, said: “It’s a moment of pride for all of Sympl’s team to see the market traction on the Sympl platform and to be supported by the strongest VCs in the region in our early launch stage. Sympl’s checkout experience is tailored to what we know merchants and consumers both need. We identified the massive potential for pay later options in Egypt, and built an intuitive and enjoyable product to help customers shop with access to easy, flexible, and interest-free payment plans without worrying about long processes and embedded costs; Sympl users can conclude a transaction in less than 10 seconds.”
“The huge market opportunity is evidenced by this capital raise, and the support of Beco Capital, A15, and Global Ventures- who recognize Sympl’s ability to scale and disrupt Egypt’s deferred payments industry, and the size of the market opportunity. We’re proud to have three of the leading MENA VC firms as our partners, and look forward to using this capital to fuel our expansion and meet the booming demand for pay later options in Egypt.”
Sympl was founded by renowned Egyptian FinTech entrepreneurs Mohamed El-Feky and Yasmine Henna - who co-created leading consumer finance company, valU - and Karim Tawfik, co-creator of B2B e-commerce platform, Capiter.
Yousef Hammad, the Managing Partner at Beco, commented: “We are excited to partner with the Sympl team on their mission to close the gap in consumer access to pay later options in Egypt. We have been excited about the space for some time, and the team's deep operational expertise complemented with Sympl's unique approach makes this partnership a great fit for BECO.”
Karim Beshara, General Partner at A15, commented: “We are thrilled to have world-class investors such as Beco and Global Ventures joining us on the Sympl journey. The Sympl team has done a phenomenal job launching the product, with the growth and market adoption far exceeding our initial expectations. The initial feedback from the market indicates a strong product fit and the right timing, and we look forward to continuing partnering with the team as they expand their services to more users.”
Basil Moftah, General Partner at Global Ventures, commented: “We invest in emerging market founders on a mission to change the world, and the cofounding team are a perfect fit for the Global Ventures family. They are disrupting the Egyptian payments industry and attracting both merchants and customers to use the innovative Sympl checkout platform. This gives access to deferred payments to millions of underserved customers with previously limited payment options, and we look forward to working with Sympl as it rapidly expands in Egypt.”
Sympl is the first deferred payment platform in Egypt to allow merchants to sell directly to consumers on short-term, fully interest-free, payment plans. With no pre-registration required and payment plans approved at checkout, the platform is an evolution of the checkout experience and provides an alternative, hassle-free purchase process – promoting customer savings and a better matching of income and expenditure, without any compromising of lifestyle.
Launched in October 2021, Sympl has established partnerships with some of Egypt’s leading merchants such as leading Apple reseller, Tradeline, in addition to key retailers in the electronics and appliances sector (2B), authorized Sony-Playstation reseller XPRS, jewellery (Al-Mawardy Jewelry, Damas, and Jawhara), auto parts (Ghataty, Your Parts), hypermarkets (Hyperone) , furniture stores ( Kemitt, Manzzeli ), fashion brands (TFK, 2S, Blush Boutique), Healthcare (Al-Nada Hospital), and several other sectors.