• Morocco-based influencer marketing startup Hypeo Ai has secured an undisclosed investment from Renew Capital to scale its AI-powered influencer marketing platform.
• Founded in 2024 by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, the startup helps brands and creators connect in under 15 minutes, with tools for matching, pricing, and real-time campaign tracking.
• The funding will support Hypeo Ai’s mission to build smart infrastructure for Africa and the Middle East’s influencer economy, enabling brands and creators to collaborate more efficiently.

Press release

Renew Capital has announced an investment in Hypeo Ai, a Morocco-based startup that is streamlining influencer marketing through artificial intelligence.

Hypeo Ai helps brands and creators across Africa and the Middle East run faster, more efficient influencer campaigns by eliminating the need for manual tracking and fragmented tools. The platform connects brands with both human and AI-powered creators in under 15 minutes, offering an end-to-end campaign workflow that includes smart matching, pricing insights, and real-time performance tracking.

“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said Meriam Bessa, co-founder and CEO of Hypeo Ai. “We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.”

The company was founded by Bessa alongside Oussama Sekkat and Salah Eddine Mimouni.

“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said Nihal Grii, manager of investment ecosystem development at Renew Capital. “We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”