• Saudi Arabia-based Ai startup Newera.ai has raised $2.1 million (SAR 8m) in a pre-seed round led by Embark, with participation from angel investors.
• Founded in 2023 by Abdulrhman alsuliman, Newera.ai enables enterprises to leverage agentic and generative AI by transforming complex business challenges into deployed, production-ready solutions.
• The funding will support local expansion, R&D, and product development, with a focus on generative AI solutions tailored to Saudi enterprises.

Press release:

Newera.ai, a Saudi-based startup specialising in generative AI solutions for enterprises, has secured $2.1 million (SAR 8 million) in a pre-seed funding round to support its expansion across the Kingdom.

The round was led by Embark, with participation from a group of angel investors. The funding will be used to scale Newera.ai’s AI-driven solutions locally, strengthen its research and development capabilities, and launch products tailored specifically to the Saudi market.

Founded in 2023, Newera.ai focuses on enterprise applications of generative AI, offering tools designed to boost productivity, enhance collaboration, and accelerate innovation. The company positions its technology as a day-to-day AI partner for organisations undergoing digital transformation.

A core pillar of Newera.ai’s strategy is data localisation within Saudi Arabia, ensuring compliance with local regulations and safeguarding customer information. The company views regulatory alignment and data sovereignty as critical to building trust with enterprise clients.

Looking ahead, Newera.ai plans to deepen partnerships with local organisations and integrate seamlessly with existing enterprise systems across sectors such as finance, logistics, and operations. The investment will also support the development of next-generation AI tools, including automation, predictive analytics, and personalised enterprise solutions, in line with Saudi Arabia’s Vision 2030 agenda.